SimPPL
All issuesJanuary 2026
SimPPL Newsletter

January 2026, SimPPL's 2025 Wrapped and Arbiter detects something before YouTube does

2025 Wrapped: ~3.9k site visitors, 20M+ posts/week traced by Arbiter, 100+ families reached by Sakhi, awards from Google, Omidyar, Ford Foundation, and more. Plus: Arbiter surfaced a likely-AI-generated YouTube cluster two months before YouTube took it down.

ArbiterTrust & Safety

2025 was a milestone year. Our site reached approximately 3,900 visitors (75% growth year-over-year). We doubled our team size. The newsletter grew to 200+ subscribers. Arbiter's beta now traces 20M+ social media posts per week. Our GenAI health-literacy pilot reached over 100 families via Sakhi in Jalgaon, India, and 200+ families via Maitri in Bangladesh. We shipped a trilingual LLM evaluation benchmark on 1,000 reproductive healthcare questions.

We expanded partnerships with the Spreeha Foundation (Bangladesh), DW Akademie (Germany, Southeast Asia, Kenya), Cohere AI (North America), and Jagran New Media (India). We won awards from Google, Omidyar Network, Ford Foundation, and others, jointly with Harvard and MIT.

Looking ahead to 2026, we are planning Arbiter case studies with journalists on AI-generated discourse in African countries, H-1B visa conversations, and digital governance debates.

Between June and August 2025, Arbiter surfaced a YouTube cluster of Ibrahim Traoré praise content with synthetic-media hallmarks. We didn't tell YouTube. We logged the detection and watched. In August, YouTube took the cluster down on its own, for what it called inauthentic behavior.

This is the kind of case we built Arbiter for. Public researchers should not need access to internal trust-and-safety systems to find this stuff. They need transparency tools. The full case study is in our 2025 Annual Report.

Builds, bugs, and breakthroughs
Cool research to follow
Policy watch
Useful data drops